The Marketing PostWe use posterousHindu vs Times of IndiaIndia's own Marketing Wars may not reach the IPL in this case as botht he Hindu and the barter driven Times of India could stay away from expensive IPL truf wars even as they open a slugfest for each others readers in Chennai stay ahead of the Times stirkes a chord as today's Times generation stays snug in malls and theaters without a clue, eh?
Wake up to The Times of IndiaStay ahead of the TimesIndusind in the reckoning?Even though Ramesh Sobti's Indusind bank may be a bit early with its new market positioning on the Direct connect platform, its ad campaign "Kabaddi ki kya zaroorat hai" is likely to impress a few prospective customers and even industry thought leaders with a direct call to your Relationship Banker replacing all the mobile, internet and telecalling customer service modes that are so flailing around in terms of delivering any value to the banks' service blueprints.
A surfeit of Launches in 2012The Indian Auto Expo has Tata JLR ditching Detroit to jump into its Asia home with the Ssangyong M&M combination readying the Korando launch in the country and the GM reintroducing the Sail as a Chevy brand and the Wuling Vans from its Asia portfolio
The Wuling vans from Chevy, will be competing with the old Omni and O2 from Maruti Suzuki and also the Force ABS model launched tomorrow
Ford rolls out Asia plans from IndiaFord has scored a great win with its hybrid Compact SUV in its home markets as the Ford Escape in October and November ( head over to advantages.us to check out today's Auto sales announcements in the US ) Its market share in December, likely to cross 15% with more than 171,000 in sales. It has planned to expand Indian capacity with a similar compact SUV here titled the Ford EcoSport ( WSJ India )
Ford has planned a second factory in Sanand in Gujarat ( next to the Nano plant) for a cost of $660 mln ( INR 40 bln) and is upgrading its Diesel Engines capacity in Chennai by 33% to 330,000 for another $72 mln, while it has a current capacity of 200,000 petrol units in Figo, Fiesta and its Endeavour SUV specification The Indian hybrid targets its earlier JV partner in India M&M which has bought a SUV company in Korea and could well face immediate competition from GM which has started doing better than Ford in India as also VW which is almost caught up without support from Suzuki the hybrid SUV is planned for $142 mln at current exchange prices. Ford will likely spend much lesser dollars on this project if it is indeed enacted thru 2012
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The Indian Auto ExpoWorldwide Auto sales are expected to go to 77.7 mln units in 2012 with US a just under 20% market share and China a over 20% share of the market. Indian business would be up to a little below 4% of the global market according to our conservative estimates . news of Indian auto industyr global market share rising to no.3 is still starting to do the rounds as sar sales recover from a bad low in Mid 2011. Daimler is introducing a new series of 17 launches from August-September 2012 to late 2013 with its first Indian built truck going on display tomorrow 
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