Want to miss out on your ATM Branding?

State Bank of India has nearly 22,000 ATMs and another 5,000 from its associates, ICICI Bank has 7000 ATMs of its own. Foreign banks are in fact recognised in many parts of the country by their ATM locations, as the logo and slogan heavy ATM kiosk, though treated by a utility as many creates and builds the bank brand and shows it for reach than the bank.

However, as ATM operations can be more easily run by a third party with the omnipresent Brink's Aryas money truck delivering cash to each machine, bankers have been rooting for a white label ATM operation like the Tower companies in Telecom, with their own revenues and necessitating elimination of free ATM transactions as once the model has been approved, charging fees and paying for the location become mandatory for the consumer and cheaper for the bank

Apart from communalisation of costs to all banks for location , it will also mean that operators charge lesse r fee on a larger base and thus a committee of the MOF has been recommending the deed as public Sector ATMs including those of larger Indian private banks ICICI, Axis and HDFC total nearly 100,000 and probably these few do not want to be caught spending on the brand anymore.

 

Bollywood, India too expensive to make money from dreams?

Indian Media and Entertainment posted a string of positives though listed bullionaires like Eros and PVR continued to struggle to prove their worth on a perceived high cost base, being measured against some unreasonable expectations.

While Ra.One was a blockbuster but fell on being second to Sallu's antics, The Don 2 and Mission Impossible concurrent successes of this month are being compared on equally tenuous marks despite $3 mln of daily business as Indian enterepreneurs in their bid to fund the global majors have set a high watermark for profiting from the success of this entertainment.

To a funny bone it might aseem its corporatisation is a s much a dud as that of Foreign banks like Stanchart to harness the Indian Capital markets, with IDRs that do not have the rights for ibnvestors to enjoy the company's performance.

Proctor & Gamble behind in winning the India franchise

P&G India added A&M expenses to 37% of Sales in the period to March 2011 as it plans a new look entry into its strong product categories in the Indian market, trying to take out the resurgent consumer staples major Unilever. P&G India despite commitments to India and China has revenues below $1 bln in the Calendar 2011 as well after scoring $710 mln in March 2011 

Unilever has managed wafer thin margins on its exteneded distribution network as it keeps marketing spends below 20% while ITC has been able to build 3-4 $1 bln brands in the Indian retail lifetyle markets and Ashirvad in Consumer staples

Unilever india has posted nearly $4 bln sales in the same period and the drop in Ad spend borught back profits by almost 5% P&G's late introduction of value market brands like Tide, also led to a price and advertising war between the two, but P&G is still way behind as Modern retail almost moves to a different horse in the subcontinent with cola war like situation roping in Dabur, HUL P&G ITC and others into a different orbit in their negotiations with the Modern retail channel( supermarkets etc)

P&G will have to go much further than the $250 mln it spent in India last year and a % of revenues calculation is hardly the right parameter