F1 comes to India this month with much anticipation. Indian logistics teams have a brilliant opportunity to manage the crews and the cars with the equipment which has already started making its way to the Buddh international circuit soon to find permanent sponsors and Moto GP customers at the track. The Airtel India Grand Prix that is slated for the Diwali weekend ( Oct 26 , really) would spend apparently $40 mln only on the logistics of the teams apart from the suspenseful last minute redevelopments inevitably proposed in our last minute nation of sport fanatics looking for a release after the big fall of the World champions in cricket to the measly English lads. 

And the headline is borrowed from a friend who is also a subscriber to the Post

CLT 20 of the IPL fast cricket family comes first also gets Airtel as the global sponsor ( Lead) and has managed a 5.5 TVR on its own last year. Seeing that stars come out only for airtel, maybe the English will look for Airtel sponsorship next time, and maybe Airtel will let me hook them up ( or should I say conference them in..) In Finance terms though, the balance in Sports events and Marketing expenses is very delicate and the Indian Franchise would have many watcvhing from the sidelines waiting for the inevitable bankruptcy of the promoters/ investors involved as for F! itself of late, un;less the hype is balanced with real time efficiencies in production and even Celebrity management. The potential for glitches in man managers falling along with this ultra new destination are probably 3-4 times our new Asian partners in Korea and Bahrain and even 8 times more than the not so succcessful night grand prix in singapore suffering from the cultural shock in an otherwise ultra efficient tourist friendly island. 

the one in Kuala Lumpur. is a faint hope. Happy Petronas would become Happy Airtel for Asia in a few years, something we Indians n the fringe would have always cherished!